Social Media RepublicSocial media tools for the fashion industry
Back in August when Instagram rolled out “Instagram Stories” CEO Kevin Systrom didn’t even try to pretend as if the feature wasn’t a direct replicate of Snapchat’s basic function. And now the next iteration of the Snapchat-like Stories feature has launched with Stories Stickers, announced just this week.
“After you’ve taken a photo or video for Instagram Stories, you’ll see a new stickers button next to the text and drawing tools. Tap the smiley face to find customizable stickers for weather, the current time and even your location. Adding a location sticker works the same as adding location to the posts you share to feed—simply choose or search for your location. People watching your story will be able to tap the sticker to learn more about the location, but your story won’t show up on the location page itself,” says Instagram on its Business Blog.
Tip for fashion brand social media managers: You now have the option to place decorative stickers, time or location stamps and other graphics to your Instagram Stories for added personality. Get creative with placement of the graphics to interact with your followers. I love how @MindyProjectHulu, @Refinery29 and @Britandco utilize graphics on their Instagram Stories which encourages play and interaction with their viewers/followers.
Quick Take: An overview of the following for your fashion brand social media accounts:
- Instagram’s New Stickers for Stories
- Facebook Launches Snapchat-like Features for Messenger
Facebook Launches Snapchat-Like Features in Messenger
In other Snapchat-inspired news, Facebook has also rolled out its Snapchat-like features for Messenger to a larger audience, covered in detail by High Snobiety earlier this week (also see the video below). Although most brands don’t typically utilize Messenger to engage with fashion consumers, it’s worth noting how widely adopted Snapchat functionality has become. If you’re managing social media for a fashion brand and have been resisting the Snapchat wave, it’s time to jump aboard. I’m not necessarily suggesting that you start a Snapchat account for your brand, but at least get to know how users engage with the interactive slideshow-like function of the Stories consumption because it’s definitely not going away.