Social Media Republic

Social media tools for the fashion industry

Looking for social media content inspiration for your fashion brand? Look no further than these accounts. International brands like Adidas, H&M and Zara are known for their mega follower counts (the only fashion brands that top the 25-most-followed Instagram accounts as of December 2016). But this curated list goes beyond the fashion brands with a pre-established international following.

I’ll dive into an analysis of content trends in a future blog post, but some of the common themes include:

  • Visually arresting series of images.
  • Cohesive color palettes.
  • Negative space.
  • Integration of lifestyle images with product photos.

Scroll down for all the inspirational eye candy from these envy-inducing Instagram feeds.

Quick Take: Common themes for top fashion brand Instagram accounts:

  • Visually arresting series of images.
  • Cohesive color palettes.
  • Negative space.
  • Integration of lifestyle images with product photos.

20 Fashion Brands Instagram Accounts to Mimic in 2017

The Highest Followed (with the best feeds)

I can’t imagine not having Instagram feeds like this given the budget of these internationally recognized brands. With access to professionally-produced video and photography content at their disposal, I’m sure the social media teams at Adidas, H&M and Zara have teams of people who curate these feeds:

@AdidasOriginals

@Zara

The Artists

Some fashion brands can take the abstract art-meets-Instagram vibe to an extreme level, especially in the luxury space (looking at you, The Row). But these brands below hit the mark in balancing marketing with art. I’ve been a huge fan of Mara Hoffman’s Instagram account for a while and his six-grid photo doesn’t give the entire feed justice. With interlocking images that piece together like a puzzle across the grid lines, Mara Hoffman’s social media team truly approaches Instagram with an artist’s eye.

Similarly, She Thinx and Amata Bene integrate plenty of art and graphics-mixed photos with product shots to create a sense of taste while staying on-brand and visually cohesive. Studio 189 incorporates powerful editorial shots into their feed for added interest.

 @MaraHoffman

With interlocking images that piece together like a puzzle across the grid lines, Mara Hoffman’s social media team truly approaches Instagram with an artist’s eye.

Most Visually Cohesive

Millennial-focused brands PacSun and Forever 21 have nailed it on the balance of lifestyle photos, product integration and user-generated content on their Instagram feeds– and their engagement percentages reflect the approval of their followers.

@PacSun 

Best Product Placement

The following brands stray from the classic fashion brands, and yet the fashion industry can certainly take cues from these Instagram accounts. Eyewear brand Warby Parker, SF-based artisan shoe brand Bryr Clogs and hipster DIY photo book eCommerce brand Artifact Uprising all do a great job showcasing their product repeatedly without feel too commercialized.

@WarbyParker

Best Lifestyle Storytelling

These brands use social media to tell a larger story about their the lifestyle of their consumer, integrating dreamy landscapes and home spaces that reflect aspirations of their consumers. From fashion leaders Free People, Madewell and Brandy Melville, to up-and-coming Project Runway alumna Candice Cuoco and altruistic accessory brand Krochet Kids, to fashion college FIDM (full disclosure… my alma mater and totally biased pick)– each of these accounts capture a unique and compelling point of view of the world and their customers.

@FreePeople

Best Color Palette

Again I stray from featuring a fashion brand here, but can’t help but feature beauty brand Glossier for their lovely pink-toned Instagram feed.

@Glossier 

Best Overall

Bravo to the Instagram team at sustainable accessories brand Brother Vellies. Stunning high-contrast, warm-toned product photos are integrated with user-generated images that somehow match. Overall a stunning feed

@BrotherVellies 

Who did I miss?

What brands do you admire that are missing from this list? Send me your feedback any time at mani@socialmediarepublic.org or on Twitter @ManiMon. I hope you found these brands as inspiring as I do! –Mani O'Brien (Editor & Founder, Social Media Republic)

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