Social Media Republic

Social media tools for the fashion industry

Inspired in part by The Skimm (a daily newsletter that’s great for keeping up with world news), here’s a rundown of the latest social media news relevant to fashion brand social media managers. We’ve read the details and highlighted to most relevant portions with links back to longer, in-depth articles.

Ads & Analytics Coming to Instagram Stories

If you haven’t converted your Instagram account to a business profile, now is the time because Instagram’s built-in analytics are getting more robust with every passing day. Instagram announced some industry-wide stats on the usage of Instagram Stories for users with roughly 20% of Stories resulting in a direct message from viewers. p.s. 70% of Instagrammers follow a business account.

Targeted Instagram Stories ads are coming, too. You may notice short video ads from companies like Airbnb cropping up in between your friends’ Instagram Stories ads. Right now only a handful of brands have been invited to test-pilot the Snapchat-like Stories ads which Insta says will let you use targeting, reach and measurement capabilities (eventually).

Quick Take: New features announced from the leading social media platforms including

  • Instagram Stories Ads & Analytics
  • Brands Using Spectacles
  • Facebook Doubles Down on Original Content

Instagram Analytics:

Instagram Stories Ads:

Clickable Links & IG Shopping Options

If you’re lucky enough to have the coveted blue “verified” badge on your profile, Instagram Stories also offers the option to add clickable links from Stories to your company’s website.

And ICYMI, shopping is coming to Instagram soon, too. Instagram is test-driving clickable product links from Instagram photos. Watch the video below and check out photos on the @Macys feed for a peek at what’s coming (you’ve got to look from your phone, though).

Emojis Lead to Better Engagement on Instagram

Yup, it’s true.

Brands Using Snap Spectacles

Snapchat– er, Snap, Inc.– has managed to make wearable tech stylish with their highly sought-after spectacles and brands are jumping aboard. L’Oreal gave us a BTS look at the Golden Globes by adorning models and celebs with their specs, for example. Figure out how to get your hands on a pair here.

Facebook Launching Original Entertainment

Will Facebook be our future go-to for television shows and films? Facebook has hired an MTV exec Mina Lefevre to be the head of development to oversee scripted and non-scripted content for our feeds. Makes sense with Facebook also reportedly venturing into television set-top boxes which would allow us to watch FB video content through products like Apple TV.

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