Social Media RepublicSocial media tools for the fashion industry
Brands now have the option to upload multiple photos to Instagram! Take advantage of the new feature because my guess is that Instagram’s algorithm will favor this multi-upload option for the coming weeks.
How can fashion brands take advantage of Instagram’s new multi-image feature? Here are 7 content ideas:
1– “History” or “background of” series of images.
Google some interesting facts about the background of “handbag styles over time” or another topic of interest that relates to the products/service/message that your brand represents.
2– Resources Round-Up:
A list of personal recommendations that your customer might be interested in. It could be as simple as Instagram accounts that inspire you as a brand, or best places for vintage shopping in L.A., for example. Think of topics aligned with your brand values and customers’ interests.
3– A DIY or “How-to”
Teach your followers about how to style product photos or share your favorite tips for how to wear one of your favorite product three ways. Whatever the topic, make your brand the “expert” in an area of interest to your target consumer.
4– An Interview
Feature an interview with a person of interest through a series of images. Consider a Q&A featuring a customer or influencer, or your brand’s head designer/buyer/trend forecaster.
5– Trend Report
A visual trend report featuring your own products, of course.
6– Visual tour
Take your followers on a visual tour of your brand’s corporate headquarters or studio, showroom, fashion shoot or other places of interest.
7– Link Lists
Publish a visual series of your brand’s favorite reads of the week, whether it’s celebrity news, podcast episodes, or long essays.
P.S. Go check out my e-friend Aneta Pawlik’s blog for even more great content ideas for Instagram’s multi-image feature!
pssst... Social Media Republic email subscribers gain access to free downloads, including our presentation “7 Types of Content to Engage Fashion Consumers” which has more details about the tips listed above.
Quick Take: 7 ideas for using Instagram’s multi-image feature for fashion brands:
- “History of”
- Resources Round-up
- DIY or How-to
- An Interview
- Trend Report
- Visual Tour
- Link Lists